Seo pricing

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SEO Pricing What to begin with? With searching for a SEO company, reviewing portfolios of candidates to compare prices for their services. It is an effort and time-taking process. This article is here to help you find out SEO prices. The issue will be examined from two points of view: pricing models that define the cost of SEO services and payment, or prices themselves. The key SEO pricing factor is competition inside the subject area. SEO companies determine it in their own ways. That's why service cost varies significantly among the companies. Pricing models have become common to everyone. There are three of them. Generally, SEO specialists are paid for: Number of search queries promoted to the top search results of a search engine Attracted traffic Funds spent on buying of links There are 7 main pricing models in SEO market. Let's have a closer look at them. Hourly consulting - one of the simplest ways to form a price for a service. Prices differ greatly; for example, freelancers take $40-50, companies from B-list - $100-200, leaders of the market - $300-500. Project consulting Most of SEO professionals stick to the model when a fixed charge is taken for a certain stage of a project. Total cost is calculated on the basis of time and man hours spent. Contract services Many SEO marketers offer separate service packs: submission to directories, advertising campaigns, link structure development, etc. while total volume of services has a certain price. On the other hand, separate services can be adapted according to the order peculiarities and the price will depend on the factors given below. Standard distribution of profit Few SEO companies employ the principle "percent of profit". This model implies that a company receives a small fee at an initial stage of a project. Later a SEO company has fixed percentage of a customer's profit. This variant is suitable for confident SEO companies ready to take some risks. Modified distribution of profit Other modifications can be related to the models PPA and PPL. The latter is the best way to reduce risks. Both SEO companies and customers should be careful when choosing a payment model "modified distribution of profit". It implies a true business partnership that must not be underevaluated. Monthly wage Some SEO companies employ a model of monthly payment for a standard pack of services (including some additional ones). Other companies transform this model in a way. As a result they have a fixed monthly charge for any service provided: development, marketing and service support of a project. This model can serve as a good example for those companies which would like to build long-term relationships with their clients. Pay per position One of the most interesting SEO pricing models. It implies that a customer pays one price for positions in the second search results page and another one for 10, 9, 8th positions in the first page, etc. Separate bonuses are paid for top positions (1-3). Pay per position makes sense for those companies that really can promote websites to the top positions by high-frequency queries. Pay per traffic On the one hand, it's convenient for estimating of a SEO company's work, however, on the other hand, there arises a question about the quality of traffic that is not taken into consideration. Of course, generally search engines traffic is counted, but still: We move on to prices. There are some factors in SEO market that can lead to providing of additional services and, consequently, to additional expenses. Below are given those factors that can influence SEO costs and further support of your project: Size and structure complexity of a website Brand of a company (well-publicized or not) Reputation of a SEO company Services Min price Medium price Max price Website audit + consulting $500 $2,500 $10,000 Optimization of website structure and code of pages $2,000 $10,000 $50,000 Manual link building $500 $5,000 $20,000 1-day SEO training $750 $4,000 $12,000 Compiling of a semantic nucleus $100 $500 $2,000 Content fixing $1,000 $7,500 $20,000 Website structure and design overpatching $5,000 $25,000 $100K+ Monthly payment for SEO services $2,500 $7,500 $20,000+ It should be noted that the min prices are offered by freelancers, then go SEO companies of medium size and the last column - key players of the market. After recovering from an initial shock caused by the sums, customers can choose what they can afford.

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